Link to your Lead Magnet
In this video, you'll learn how to properly link to and deliver your lead magnet to your new subscriber.
How to Link to Your Lead Magnet in Email Marketing Platforms: A Step-by-Step Guide
Why Linking is Better than Attaching:
Large files like PDFs can get flagged by email providers and prevent delivery.
Linking provides a better user experience as it downloads directly to the recipient's computer.
Steps:
Don't Attach the File: Resist the urge to attach your lead magnet (e.g., PDF) directly to the email.
Highlight Your Text: Within your email content, select the text you want to act as the link (e.g., "Download Your Free Workbook Here").
Insert the Link: Click the "Link" button (or similar feature) in your email builder interface.
Choose Your Cloud Storage: Decide where your lead magnet is stored (e.g., Dropbox or Google Drive).
Linking from Dropbox:
Right-click on your PDF file and select "Copy Dropbox Link."
Paste the copied link into the "Link" section of your email builder.
Pro Tip: Improve User Experience:
Modify the copied Dropbox link by deleting the "0" at the end and replacing it with "1." This forces the download instead of opening it within Dropbox.
Linking from Google Drive:
Right-click on your PDF and select "Share."
Change access settings to "Anyone with the link" and copy the link.
Paste the copied link into the "Link" section of your email builder.