Funnel Stats
In this video, you'll learn how to view your Funnel Stats to see if you're lead magnet funnel is working.
How to Check Your Lead Magnet Funnel Stats: A Step-by-Step Guide
Navigate to Your Funnel Stats: Access your website's funnel analytics section. The specific location may vary depending on your platform.
Set the Date Range: On the right side of the stats page, locate the date range filter. Choose a relevant timeframe, like a month, to analyze performance.
Check Your Opt-In Rate: Look for the "conversion rate" metric, typically displayed as a percentage. This indicates the proportion of visitors who opted-in for your lead magnet compared to the total number who viewed the landing page.
Evaluate Performance: A good conversion rate for lead magnets typically falls between 20-25%. Aim for at least this benchmark but strive for higher if possible.
Analyze Trends: Compare data across different date ranges. If you notice a significant drop in conversion rate, investigate potential causes.
Ignore Temporary Fluctuations: Sudden spikes or dips might not represent overall trends. Monitor performance over time for a clearer picture.
Focus on the Opt-In Page: In most lead magnet funnels, the conversion rate you're primarily concerned with is on the initial opt-in page.
Limited Pages: Typically, a lead magnet funnel has two key pages: the opt-in page and the thank you page.