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Step. 5 | Testing and Stats

Funnel Stats

Learn how to view your Funnel Stats to see if you're lead magnet funnel is working.

Last updated on 23 Oct, 2025

Funnel Stats

In this video, you'll learn how to view your Funnel Stats to see if you're lead magnet funnel is working.

How to Check Your Lead Magnet Funnel Stats: A Step-by-Step Guide

  1. Navigate to Your Funnel Stats: Access your website's funnel analytics section. The specific location may vary depending on your platform.

  2. Set the Date Range: On the right side of the stats page, locate the date range filter. Choose a relevant timeframe, like a month, to analyze performance.

  3. Check Your Opt-In Rate: Look for the "conversion rate" metric, typically displayed as a percentage. This indicates the proportion of visitors who opted-in for your lead magnet compared to the total number who viewed the landing page.

  4. Evaluate Performance: A good conversion rate for lead magnets typically falls between 20-25%. Aim for at least this benchmark but strive for higher if possible.

  5. Analyze Trends: Compare data across different date ranges. If you notice a significant drop in conversion rate, investigate potential causes.

  6. Ignore Temporary Fluctuations: Sudden spikes or dips might not represent overall trends. Monitor performance over time for a clearer picture.

  7. Focus on the Opt-In Page: In most lead magnet funnels, the conversion rate you're primarily concerned with is on the initial opt-in page.

  8. Limited Pages: Typically, a lead magnet funnel has two key pages: the opt-in page and the thank you page.

 

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