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Step. 3 | The Email Templates

Edit and brand the email templates

Learn how to quickly edit and brand your email template for your lead magnet delivery.

Last updated on 23 Oct, 2025

Edit and brand the email templates

In this video, you'll learn how to quickly edit and brand your email template for your lead magnet delivery.

How to Edit and Brand the Email Templates: A Step-by-Step Guide

1. Access the Email Editor

2. Choose the Template or Template within the Template folder that you like to edit

3. Branding the Template:

  • Go to the top left corner under "Appearance" and "Template."

  • Here you can edit:

    • Background color

    • Body color

    • Content width

  • Background Image Tip: Choose images with a small file size to avoid email provider blocking.

4. Editing the Content:

  • All text is editable by clicking directly on it.

  • You can also:

    • Change font style, size, and color

    • Highlight text

    • Link text 

5. Customizing Sections:

  • The template is built in sections (text, image, social media, etc.).

  • You can:

    • Drag and drop sections to rearrange them

    • Delete sections you don't need

    • Add new sections 

6. Personalizing with Custom Values:

  • Click on text sections to see if they use "Custom Values."

  • These values pull information like the recipient's first name.

  • You can choose from various pre-defined custom values.

7. Editing Pre-written Copy:

  • Most of the text is pre-written by a copywriter.

  • Feel free to edit this generic text to fit your specific message.

8. Editing Call to Action (CTA):

  • The CTA button color can be edited in the "Template" section.

  • How to hyperlink the CTA button will be covered in a later video.

9. Optional Sections:

  • The template includes sections you can delete if not applicable:

    • Login details section (if you don't offer a course)

    • Nurture sequence section (if you don't plan follow-up emails)

  • You can also personalize the sender name and request a reply.

10. Social Media Icons:

  • Choose the social media icons you want to display.

  • Delete unwanted icons and add new ones from a dropdown menu.

  • Enter the corresponding URLs for each social media platform.

11. Footer Customization:

  • The footer displays your copyright year, location (customizable), and email address.

  • You can edit this information or use custom values.

  • The footer also includes an unsubscribe link. You can choose to:

    • Keep it if using the provided unsubscribe funnel.

    • Delete it if using the default unsubscribe from your profile.

12. Email Header Template (Optional):

  • You can download a separate Canva template for your email header.

  • How to replace the existing header with your Canva design will be covered in a later video.

 

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