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Step. 1 | The Opt-in Form

Branding the Opt-in form

Learn how to make the form better match your branding.

Last updated on 23 Oct, 2025

Branding the Opt-in form

Watch the video below to learn how to make the form better match your branding. 

 

 

How to Brand Your Opt-in Form: A Step-by-Step Guide

Background:

  1. Set the "Form Background Color Opacity" to 0% (completely transparent). This ensures the form blends seamlessly with any background page.

  2. Leave the "Border Color" and "Border Style" options empty. You don't want a visible border around the form.

Form Width:

  1. Adjust the "Form Width" to a suitable size for your content. A common width is 550 pixels.

  2. Avoid using the "Inline" option unless necessary. It stacks form fields side-by-side, which might not be ideal for all layouts.

Field Appearance:

  1. Change the "Field Color" to a color that complements your brand. Avoid very dark colors for better readability.

  2. Set the "Font Color" (for typed text) to a contrasting color that's easy to read on your chosen background.

  3. Adjust the "Placeholder Text Color" (appears before typing) to a slightly lighter shade of the "Font Color" for better visibility.

  4. Choose a suitable font from the available options. "Roboto" is a common choice.

  5. Avoid "Agency Branding" which adds the Funnel Builder logo to your form.

Button Customization:

  1. Click on the button to access its styling options.

  2. Set the "Button Background Color" using your brand's hex code or pick a matching color from the palette.

  3. Edit the "Button Text" to your desired call to action.

 

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